Pop-Up Learning Lab

Branding // UI Design

TIME FRAME

Fall 2019

PROJECT TYPE

Branding, UI Design, Visual System

Pop-Up Learning Lab is the City of Gainesville's new e-learning platform that informs citizens more about their city through interactive games.

An e-learning platform that aims to inform citizens of the City of Gainesville of services that are available to them such as the city's app, myGNV, and how to make a public records request, through online games. The goal was to create a platform that would help to keep citizens informed so that they can effectively make changes. By improving the city through giving citizens the resources and knowledge they need to do so, this platform would be the building blocks to create a stronger foundation within the city. 

Visual System

LOGO

Pop-Up Learning Lab is a platform that emphasizes quick, on-the-go learning. This platform can be displayed on kiosks where citizens can quickly participate if they have some free time. The logo is meant to reference this idea with the words 'pop up' literally popping up from the term 'learning lab.'

ICONOGRAPHY

To visually represent the idea behind this platform, I decided to utilize the literal representation of colored building blocks. For each topic, the information is split into 3 defining actions: learn, play, and act. I assigned a color to each action: blue for learn, red​ for play, and yellow for action. Teal is a reference to the city. Therefore, there is a block that represents each aspect of this platform.

STYLE GUIDE

I created this style guide to be sent to different groups of developers that were/are working on different games for specific topics. The colors and typefaces needed to stay within the city guidelines while also emphasizing a sense of fun as we wanted these games to appeal towards a wide range of citizens. I chose bright primary colors due to how they speak to the idea of foundations and the contrast they provide from each other.

Final Deliverables